Other additions were movies, concert, stock, and news cards based on the users' location and search history. Google Now displays cards with information pulled from the user's Gmail account, such as flight information, package tracking information, hotel reservations and restaurant reservations (as long as the Gmail account is not a Google Workspace account ). On October 29, 2012, Google Now received an update through Google Play bringing the addition of Gmail cards. On June 27, 2012, Google unveiled Google Now as part of the premier demonstration of Android 4.1 Jelly Bean at Google I/O 2012. It was originally codenamed 'Majel' after Majel Barrett, the wife of Gene Roddenberry and the voice of computer systems in the Star Trek franchise it was also codenamed 'assistant'. In late 2011, reports surfaced that Google was enhancing its product Google Voice Search for the next version of Android. Unlike Google Now, however, Assistant can engage in a two-way dialogue with the user. At Google I/O 2016, Google showcased its new intelligent personal assistant Google Assistant, in some ways an evolution of Google Now. Since 2015, Google gradually phased out reference to 'Google Now' in the Google app, largely removing the remaining use of 'Now' in October 2016, including replacing Now cards with Feed. Popular Science named Google Now the 'Innovation of the Year' for 2012. Later, however, they removed the notification center entirely from Chrome.

In 2014, Google added Now cards to the notification center in ChromeOS and in the Chrome browser. The service became available for iOS on April 29, 2013, without most of its features. Google first included Google Now in Android 4.1 ('Jelly Bean'), which launched on July 9, 2012, and the Galaxy Nexus smartphone was first to support it. Google Now branding is no longer used, but the functionality continues in the Google app and its discover tab. Google Now proactively delivered information to users to predict (based on search habits and other factors) information they might need in the form of informational cards.

Google Now was a feature of Google Search of the Google app for Android and iOS. Limited functionality in Microsoft Windows, macOS, Linux (via Google Chrome and the Google app) Android 4.1+ ('Jelly Bean'), iOS 6.0+ and ChromeOS

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